Conversion Optimization The Art And Science Of Converting Prospects To Customers Pdf
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Conversion Optimization
Author: Khalid Saleh
language: en
Publisher: "O'Reilly Media, Inc."
Release Date: 2010-11-01
How do you turn website visitors into customers? Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation. Based on the authors' broad experience in helping businesses attract online customers, this book addresses every aspect of the process, from landing visitors to finalizing the sale. You'll learn several techniques for blending successful sales approaches with the particular needs of the people you want to attract. Are you ready to do what it takes to get a double-digit conversion rate? Explore case studies involving significant conversion rate improvements Walk through different stages of a sale and understand the value of each Understand your website visitors through persona creation Connect with potential customers and guide them toward a conversion Learn how to deal with FUDs -- customer fears, uncertainties, and doubts Examine the path that visitors take from landing page to checkout Test any change you make against your original design "The Web is unique in its ability to deliver this almost improbable win-win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love."--Avinash Kaushik, author of Web Analytics 2.0 and Web Analytics: An Hour A Day (both Sybex)
Software Business
This book contains the refereed proceedings of the 7th International Conference on Software Business, ICSOB 2016, held in Ljubljana, Slovenia, in June 2016. Software business refers to commercial activities in and around the software industry aimed at generating income from the delivery of software products and services. The theme of the event was "Software as a New Way of Providing Cutting-edge Solutions". The 10 full and 5 short papers for ICSOB were selected from 38 submissions. The papers span a wide range of issues related to contemporary software business, ranging from strategic aspects to operational challenges. The strong presence of software ecosystem papers confirms the importance of this topic and influence on software business. In addition, a short abstract of the key note by Peter Lick and Hans-Bernd Kittlaus is also included.
Handbuch Controlling der Kommunikation
Der vierte Band der „Handbuchreihe Kommunikation“ beschäftigt sich mit dem Kommunikationscontrolling, das die wirkungsvolle Steuerung und Kontrolle von Kommunikationsmaßnahmen sowie die Steigerung von Effektivität und Effizienz ermöglicht. Führende Experten liefern fundiertes Know-how für ein erfolgreiches Kommunikationscontrolling und zur Messung des Wertbeitrags der Kommunikation. Auf Basis eines management- und verhaltenswissenschaftlichen Marketingansatzes werden konkrete praxisrelevante Grundlagen sowie Handlungsempfehlungen zur Steuerung und Kontrolle von Kommunikation gegeben.