Content The Atomic Particle Of Marketing
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Content - The Atomic Particle of Marketing
Author: Rebecca Lieb
language: en
Publisher: Kogan Page Publishers
Release Date: 2017-06-03
DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some of the world's leading brands. Written by a recognized industry thought leader, Content - The Atomic Particle of Marketing explores how content functions in the broader framework of all marketing, as well as organizational concerns and IT decision making. It demonstrates the value content brings not only to "owned" media initiatives, such as a company website or blog, but also the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels. It will enable readers to make the organizational, staffing, tools and process decisions necessary to get content up and running across divisions and organizational silos. Deeply researched and insightful, Content - The Atomic Particle of Marketing is, quite simply, the definitive research-based guide to content marketing.
Content Marketing
If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).
HowExpert Guide to Turning Your Passion into Profit
If you want to turn your passion into profit, HowExpert Guide to Turning Your Passion into Profit is your ultimate step-by-step guide to discovering your passion, monetizing your skills, and scaling your success. Packed with actionable strategies, practical tools, and motivational insights, this book empowers you to transform what you love into sustainable income — whether as a side hustle or a thriving business. What You’ll Learn Inside: - Introduction – Explore the power of turning passion into profit, identify who this guide is for, and learn how to use it effectively to achieve your goals. - Chapter 1: Discover Your Passion – Learn how to identify profitable passions, assess market demand, and align your vision through reflection and exercises. - Chapter 2: Develop a Passion-Driven Mindset – Shift from hobbyist to entrepreneur, overcome self-doubt, and build resilience for long-term success. - Chapter 3: Create a Business Plan for Your Passion – Develop clear goals, conduct market research, and craft a step-by-step action plan to bring your vision to life. - Chapter 4: Build a Brand Around Your Passion – Establish a memorable brand identity, design professional visuals, and use storytelling to connect with your audience. - Chapter 5: Create Your Online Presence – Build a professional website, leverage social media, optimize SEO, and grow relationships through email marketing. - Chapter 6: Monetize Your Passion Effectively – Explore revenue models like selling products, offering services, and creating passive income streams. - Chapter 7: Create Engaging Content for Your Audience – Develop content strategies and create blogs, podcasts, and videos to attract, engage, and convert followers. - Chapter 8: Master Marketing and Sales Techniques – Craft compelling sales pitches, leverage paid ads, and track metrics to improve performance and scale your business. - Chapter 9: Network and Collaborate with Others – Build relationships with influencers, join mastermind groups, and form partnerships to expand your opportunities. - Chapter 10: Master Your Finances as a Passionpreneur – Manage budgets, set profitable prices, and build financial security through diversified income streams. - Chapter 11: Scale Your Passion to New Heights – Recognize growth opportunities, outsource tasks, automate processes, and expand globally. - Chapter 12: Overcome Challenges and Stay Motivated – Manage setbacks, prevent burnout, and celebrate milestones to stay inspired and focused. - Chapter 13: Real-Life Success Stories and Lessons – Gain insights and inspiration from entrepreneurs who successfully turned their passions into profit. - Chapter 14: Stay Relevant in a Changing Market – Adapt to trends, embrace technology, and build flexible strategies to stay competitive. - Chapter 15: Give Back and Create a Legacy – Make a positive impact, mentor others, and build a sustainable legacy aligned with your values. - Conclusion – Recap proven strategies, find inspiration to continue your journey, and prepare to take the next step toward building the life you love. - Appendices – Access a glossary of terms, essential tools, sample business plans, and platforms to help grow your passion-based business. With this comprehensive guide, you’ll gain the confidence and knowledge to turn your passion into a profitable venture. Whether you’re just starting out or ready to scale, HowExpert Guide to Turning Your Passion into Profit equips you to create the life you’ve always dreamed of. Take the first step today and start transforming your passion into profit! HowExpert publishes quick "how to" guides on all topics from A to Z.