Consuming The Muse
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Consuming Modernity
Author: Carol Appadurai Breckenridge
language: en
Publisher: U of Minnesota Press
Release Date: 1995
Consuming Modernity illustrates that what is distinctive of any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class; the entrepreneurs and commercial institutions; and the state. The contributors address the roles of these various intertwined interests in the making of India's public culture, each examining different sites of consumption. The sites they explore include cinema, radio, cricket, restaurants, and tourism. Consuming Modernity also makes clear the differences among public, mass, and popular culture. Contributors include Arjun Appadurai, University of Chicago; Frank F. Conlon, University of Washington; Sara Dickey, Bowdoin College; Paul Greenough, University of Iowa; David Lelyveld, Columbia University; Barbara N. Ramusack, University of Cincinnati; Rosie Thomas, University of Westminster; and Phillip B. Zarrilli, University of Wisconsin, Madison.
Consuming Books
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Pleasure Consuming Medicine
On a summer night in 2007, the Azure Party, part of Sydney’s annual gay and lesbian Mardi Gras, is underway. Alongside the party outfits, drugs, lights, and DJs is a volunteer care team trained to deal with the drug-related emergencies that occasionally occur. But when police appear at the gates with drug-detecting dogs, mild panic ensues. Some patrons down all their drugs, heightening their risk of overdose. Others try their luck at the gates. After twenty-six attendees are arrested with small quantities of illicit substances, the party is shut down and the remaining partygoers disperse into the city streets. For Kane Race, the Azure Party drug search is emblematic of a broader technology of power that converges on embodiment, consumption, and pleasure in the name of health. In Pleasure Consuming Medicine, he illuminates the symbolic role that the illicit drug user fulfills for the neoliberal state. As he demonstrates, the state’s performance of moral sovereignty around substances designated “illicit” bears little relation to the actual dangers of drug consumption; in fact, it exacerbates those dangers. Race does not suggest that drug use is risk-free, good, or bad, but rather that the regulation of drugs has become a site where ideological lessons about the propriety of consumption are propounded. He argues that official discourses about drug use conjure a space where the neoliberal state can be seen to be policing the “excesses” of the amoral market. He explores this normative investment in drug regimes and some “counterpublic health” measures that have emerged in response. These measures, which Race finds in certain pragmatic gay men’s health and HIV prevention practices, are not cloaked in moralistic language, and they do not cast health as antithetical to pleasure.