Consumers And Consumption In Comparison
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Consumers and Consumption in Comparison
Author: Eivind Jacobsen
language: en
Publisher: Emerald Group Publishing
Release Date: 2024-12-12
Providing a theoretically informed discussion of the specificities of sociology of consumption, Consumers and Consumption in Comparison focuses on three main approaches: Consumption and social inequality; Consumption and gender; and Consumption and social movements.
Hedonism, Utilitarianism, and Consumer Behavior
This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
Understanding Consumer Behavior and Consumption Experience
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher