Consumer Behavior Essentials You Always Wanted To Know
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Consumer Behavior Essentials You Always Wanted To Know
Author: Vibrant Publishers
language: en
Publisher: Vibrant Publishers
Release Date: 2025-02-11
i. Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology. ii. Tribal marketing decoded: Learn how to target "tribes" for deeper connections. iii. Actionable insights: Apply marketing concepts in practical and simple ways. iv. Suitable for all levels: Benefits managers, marketing executives, and students alike. In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships. Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will: - Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups. - Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe. - Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations - Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success. The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
Principles of Economics Essentials You Always Wanted To Know
Author: Vibrant Publishers
language: en
Publisher: Vibrant Publishers
Release Date: 2024-07-18
I. Learn economics in a simplified manner ii. Discover the ten guiding principles of economics iii. Understand the nuances of demand and supply iv. Gain knowledge about different market structures with global examples v. Know everything about firm theories and cost structures vi. Get insights into macroeconomics and the role of aggregate demand Principles of Economics Essentials You Always Wanted To Know is a complete yet compact for anyone wanting to learn the fundamentals of economics. It equips readers not only with theoretical knowledge but also practical tips and strategies. The book's conversational tone and easy-to-understand language help readers grasp complex concepts with ease. The book is especially beneficial for someone wanting to understand how the principles of economics can be applied to real-life decision-making in business, life, and policy making. The complex concepts in this book are simplified to their easiest essentials and explained with practical examples from all over the world, which makes it suitable for students beginning to pursue the subject academically. On the other hand, the practical tips and usable explanations aim to benefit professionals looking to learn more about economics. The quiz questions at the end of every chapter help readers test their knowledge. The book also includes readily usable downloadable templates for professionals in the field. This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Microeconomics Essentials You Always Wanted to Know
Have you wondered how companies decide the price of their products? What factors do companies consider while allocating their resources? How does consumer behavior affect the factors of production? A go-to guide to understanding the building blocks of Microeconomics Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts. Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics. After reading this book, readers will: Understand the basic concepts of Microeconomics Learn the relationship between demand and supply Get to know the various types of markets Discover how prices of goods and services are determined Understand the theory of factor pricing Appreciate policy decisions related to taxation, interest rate, and international trade About the Series Microeconomics Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter