Conexiones
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Marketing
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Routledge Spanish Technical Dictionary Diccionario tecnico inges
These 2 volumes consist of some 100,000 headwords in both Spanish and English, including 3,000 abbreviations. Terms are drawn from the whole range of modern applied science and technical terminology. These volumes can be purchased either separately or together in print. Each volume is compiled by an international team of subject terminologists, native English and Spanish speakers. Special attention is given to differences between UK and US terminology, and to Spanish and Latin-American variants. Over 70 subject areas are covered. Estos 2 volúmenes constan de unos 100.000 lemas tanto en español como en inglés, incluidas 3.000 abreviaturas. Los términos se extraen de toda la gama de terminología técnica y científica aplicada moderna. Estos volúmenes se pueden comprar por separado o juntos en forma impresa. Cada volumen es compilado por un equipo internacional de terminólogos temáticos, hablantes nativos de inglés y español. Se presta especial atención a las diferencias entre la terminología del Reino Unido y Estados Unidos, y a las variantes española y latinoamericana. Se cubren más de 70 áreas temáticas.