Competitive Success
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Competitive Success
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement
Gain Competitive Advantage
How many times do we persist to force something to work that we already know won’t work? Like holding views, leadership styles and culture that no longer serve our workforce and businesses? How many times do we conform to being stuck in the rut, the bare minimum, and the comfortable zone over restructuring the organizations to make things work, stopping the production of a product that is a nice-to-have (a money bleeder) and investing in what will give sustainable returns? Sometimes to save yourself, your business, you will need to do the hard things. Most people and businesses didn’t swiftly adapt to the Covid19 induced disruption. There were tears that were shed, short-term mistakes and losses made, anxiety and gut-wrenching fear experienced. However, that knowing that that was going to be the "New Normal" enabled them to do it afraid. And that’s bravery. Leading at the edge of chaos, through crisis and recessions is not easy. Changing organizational culture which at times get you face to face with your own biases and ineffective outlook, is not easy. For a person who’s used to having the final say is not easy to “allow” your workforce to be entrepreneurial and let their innovative ideas catch fire. For an ever-solo entrepreneur may not be easy to start delegating and “losing control”. All these necessary calls for change and transformation require you to be brave and courageous. They require brave leadership and courageous culture. In Gain Competitive Advantage, the author, Kgadi Mmanakana, introduces brave leadership and courageous culture as the birthplace of competitive advantage and shares 10 practical strategies that business leaders, team leaders, managers, divisional directors and executives can use to unlock employee engagement, drive team performance and build resilience to maintain relevance in a constantly changing world.
The New Competitive Advantage
Author: Michael Best
language: en
Publisher: Oxford University Press
Release Date: 2001-07-12
This book addresses the sustained resurgence of American economy, and the firms, regions, and technologies that are driving this growth. Michael Best develops a new model of technology management and regional innovation based on the principle of systems integration. The principle of systems integration is manifest in the organizational capability of firms, individually and networked, to foster rapid technological change. Application of the principle of sysyems integration to business organization means integrating an ongoing technology management capability into a production system. The effect is a network or clusterof entrepreneurial firms in which design is decentralized within the enterprise and diffused anongst networked enterprises.It is a business model ideally suited to product-led strategies and technological innovation. The combination of entreprenurial firms and inter-firm networks is shown to foster a range of dynamic cluster processes which, in turn, underlie the growth of Silicon Valley and the unexpected resurgence of Boston's Route 128. The general character of the capabilities and innovation perspective is illustrated with applications to regions at different levels of industrial development. The implications for policy making are profound: technology management is a powerful lever for both fostering growth and shaping competitive advantage. Moreover, it offers a framework for addressing the challenge of ecologically sustainable growth. Complex product systems, such as energy, transportation, and health, are a consequence of past and present technology R&D choices and corresponding investements in technical education. Thus capability and skill development policies shape what is on offer in the marketplace.