Communication And Consumer Behavior
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Social Media for Knowledge Management Applications in Modern Organizations
Author: Francesca Di Virgilio
language: en
Publisher: Business Science Reference
Release Date: 2018
"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and empirically test data associated with knowledge management and competitive advantage in the digital age"--
Online Consumer Behavior
First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Web Systems Design and Online Consumer Behavior
Web Systems Design and Online Consumer Behavior takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book contains theoretical and empirical research from expert scholars in a number of areas including communications, psychology, marketing and advertising, and information systems. This book provides an integrated look at the subject area as described above to further our understanding of the linkage among various disciplines inherently connected with one another in electronic commerce.