Communicating With Memes
Download Communicating With Memes PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Communicating With Memes book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Communicating with Memes
Author: Grant Kien
language: en
Publisher: Communication Perspectives in Popular Culture
Release Date: 2019
Communicating with Memes: Consequences in Post-truth Civilization investigates the consequences of memetic communication, the causes of these consequences, and what action--if any--should be taken in response. Communicating with memes across social media networks has become a commonplace activity in today's world, despite the fact that just years earlier, this mode of communication was a rarity. The rapid adoption of this new mode of communication through ubiquitous social media and device use is resulting in a major transformation of the ways in which we think and behave in our digital world. From the election of Donald Trump, to online harassment and identity theft, to the resurgence of once-eradicated diseases due to the anti-vaxxer movement, Grant Kien analyzes fourteen major consequences of this shift and confronts the question of how to approach these consequences.
The Discursive Power of Memes in Digital Culture
Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.
Meme Life
This book seeks to explain how memes influence societies and cultures beyond the confines of social networking services. It will begin by reviewing the fundamental definitions that frame discussions about memes in popular culture and academic research.