Communicating Projects
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Communicating Projects
Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.
Communicating Projects
The communication of projects to each stakeholder group is essential to their success. This book is an end-to-end guide for project managers and communication teams seeking to communicate effectively with all constituents, both internal and external. This new edition includes a number of key topical themes that build on the first edition: An introduction to project management for those new to the field, including communicating "agile", as many communication practitioners and project managers find themselves having to communicate in an agile environment, which has a language all of its own. The important role of social media and enterprise social networks as vital communication channels. The principles of change management. The role of storytelling and the importance of translating technical terminology and data into stories that clients and the wider stakeholder groups understand. Crisis communication – ensuring there is a crisis or emergency communication process in place in case it is ever needed. This highly practical book is invaluable reading for communication professionals who are increasingly managing the communication elements of projects. It also supports project managers who need to gain a practical understanding of how to design and deliver communication, as well as helping them to procure effective communication support.
Communicating Projects
Author: Ms Ann Pilkington
language: en
Publisher: Gower Publishing, Ltd.
Release Date: 2013-12-28
Every programme and project manager knows that they need interaction and engagement to be truly effective, but their understanding of what good communication looks like can vary. All too often people are put into communication roles without the necessary skills or experience. Whilst there are many texts on public relations and an increasing number on internal/employee communication, programme and project communication spans a number of disciplines and has its own requirements. Communicating Projects gives programme and project communicators a framework for developing an effective strategy that goes well beyond inter-programme/project communication and looks at how to achieve behaviour change and even increase employee engagement through the process. The book follows a best practice model for communication strategy development and planning. The model is supplemented with vignettes that explore communication concepts in more detail (for example employee engagement, communication theory and persuasion). At the same time, the text follows the project lifecycle with the appropriate approaches for initiation, development and delivery stages outlined. If you accept the crucial role communication plays in securing project success then this book is a must-have guide for any project manager or anyone tasked with stakeholder engagement.