Communicating For Development
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Communication for Development
How can we understand the contribution of Communication for Development programmes to change? How can we ensure we learn and adapt communication in the process? Underpinned by an appreciative enquiry approach, the book explores the research, monitoring and evaluation of C4D - the field's leading evaluation framework.
Communicating Development with Communities
Communicating Development with Communities aims to take students, researchers and development professionals away from the theory of the classroom or policy-making boardroom and out into the community. Building on the work of Robert Chambers and Arturo Escobar, the book is an empirically grounded critical reflection on how the development industry defines, imagines and constructs development at the implementation level. Communicating Development With Communities is written for students, scholars and practitioners in participatory development, to prepare them for the complexities and challenges that await them when it comes to working with marginalised people in both the north and the south.
Communication in International Development
International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers. Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. This book establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation. The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.