Coca Cola In 2011 In Search Of A New Model
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Events Management
Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry. The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice. Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
Innovative Marketing: 30 types of Marketing for Small & Medium Enterprises
Have you heard so much about marketing but are not sure how to do it? Do you admire the marketing done by big companies and MNCs but you don’t have resources they have to do marketing? These are some dilemmas faced by you as a Small or Medium Enterprise (SME) when you venture into marketing. Marketing is a crucial factor in the success or failure of any enterprise and its products. Marketing has usually been done by traditional or conventional methods, which require a lot of resources and expertise to execute The aim of Innovative Marketing: 30 Types of Marketing for Small and Medium Enterprises is to clear the myths around marketing and arming you with 30 types of non-traditional and unconventional marketing which you can do yourself on limited budgets. This book is written out of the substantial experience gained by the author while working in the marketing departments of big companies and MNCs, and later with many SMEs and entrepreneurs in his own consulting and training company. The 30 types of innovative marketing outlined in the book can be implemented at a fraction of the cost of the traditional or conventional marketing and can create multiple times the impact, if executed properly. About the Author: Dr. Prateek Jain is a Management and Strategy professional and has been working in the industry for more than two decades. He has done his PhD from IIT Delhi, MBA from IIM Lucknow and BE from Mangalore University. He had worked in the Marketing and Strategy departments of prominent Indian, European, American and Japanese organizations spanning across various sectors. He runs his own Consulting and Training company in the area of Entrepreneurship and Small and Medium Enterprises (SMEs). He is based at Noida (Delhi NCR).
Shedding New Lights on Organisational Learning, Knowledge and Capabilities
Author: Joaquin Alegre
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2014-06-30
Research on organisational learning, knowledge and capabilities has indeed become one of the most fruitful and interesting areas in the field of management, and has not only improved our understanding of organisations, but also helped them to face the new challenges of our turbulent age. Are our organizations learning to face a new age? What kinds of learning and knowledge are necessary to understand our age? What new lights can help us to understand organisational learning and knowledge? Are there shades? Shedding New Lights dispels uncertainties and provides a better observation and understanding of this particular phenomenon. This book includes an overview of the major topics on organisational learning, knowledge and capabilities. There are three parts: the first focuses on organisational learning, and particularly on practice and communities of practice. The second part deals with knowledge creation and transfer, two main knowledge management processes that are extremely relevant for firm performance. Finally, the third part examines the phenomenon of ambidexterity (explorative and exploitative learning) and the absorptive capacity of the firm.