Cillit Bang
Download Cillit Bang PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cillit Bang book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Too Much Information
It’s hard to imagine a world where anything you could possibly want to know about – and everything you don’t even know you want to know about – isn't accessible 24-hours a day, seven days a week, with just a few taps of our fingers. But that world once existed. And Dave Gorman remembers it. He remembers when there were only three channels on TV. He remembers when mobile phones were the preserve of arrogant estate agents and yuppie twonks. And he remembers when you had to unplug your phone to plug the computer into the landline in order to use the (crippling slow) internet. Nowadays of course, the world is full of people trying to tell us things. So much so that we have taught our brains not to pay much attention. After all, click the mouse, tap the screen, flick the channel and it's on to the next thing. But Dave Gorman thinks it's time to have a closer look, to find out how much nonsense we tacitly accept. Suspicious adverts, baffling newspaper headlines, fake twitter, endless cat videos, insane TV shows where the presenters ask the same questions over and over. Can we even hear ourselves think over the rising din? Or is there just too much information?
I'm Rich, You're Poor
The world is full of books about how to be rich. This is not one of them. Today, many of us are feeling the pinch - and being bombarded with portrayals of social media 'perfection' is making that pinch feel more like a punch. We may know that social media - with all its billionaires and beauty queens - is just a highlight reel. So why is it still making most of us feel so low? Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it. This laugh-out-loud deep-dive into social media's ridiculously rich, will help you love your own penny-pinched, rough-around-the-edges, extraordinarily ordinary life.
Brands and Branding
A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.