Checkout Com Careers
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Understanding Careers
In the hotly anticipated second edition of Understanding Careers, Kerr Inkson has teamed up with Nicky Dries and John Arnold to take readers on a fascinating journey through the field of Career Studies. Interdisciplinary – the text brings together and critiques a range of perspectives, allowing for a broader and more holistic understanding of the field. Theory and practice – comprehensive coverage of all the key theories and cutting edge research is related to the real world through over 50 cases studies. A new ‘Careers in Practice’ section contains chapters devoted to self-development, career counselling, and organizational practices. International perspective – contains examples, cases, research, references and statistics from a range of countries. Use of metaphor – the text is structured around commonly used metaphors for careers, helping students relate to the ideas presented and providing a framework for analysis and comparison. Ideal reading for students considering their own career and personal development, as well as those studying career development, career guidance or human resource management within a psychology, education, counselling or business degree.
Careers in Marketing
'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.