Chasing The Insights
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Storm Chasing 101
Unleash the tempestuous wonder of nature with "Storm Chasing 101," your ultimate guide to the electrifying world of storm chasing. Dive into the heart of the storm with this compelling eBook, designed to take you from intrigued observer to skilled storm hunter. Why chase storms? Experience the undeniable thrill and adrenaline rush as you uncover the mysteries behind severe weather. Start your journey with an exploration of meteorological phenomena, where you'll learn to decode the anatomy of a storm, followed by mastering the science of storm forecasting. Discover how to read weather models and interpret radar imagery, empowering you to predict nature’s next move. Equip yourself with the right tools to brave the storm safely. From essential gear to advanced safety protocols, you'll be prepared for any situation nature throws your way. Unearth the secrets of mesocyclones and learn to spot these rotating giants in the field. Immerse yourself in the art and science of storm visualization. Analyze satellite imagery, understand cloud patterns, and embrace the cutting-edge technology that aids today’s storm chasers. In your pursuit of supercells and the raw power of lightning, "Storm Chasing 101" ensures you strategize safely and effectively. Capture the majestic fury of storms with expert photography and filming techniques. Combine artistry with the insightful sections on ethical storm chasing to ensure you respect communities and minimize environmental impact. Join a global community of passionate storm chasers, build networks, and collaborate with meteorologists to enhance your storm-chasing adventures. Reap the rewards of collective knowledge and reflect on the emotional journey that comes with confronting nature's most violent storms. "Storm Chasing 101" is not just an eBook; it's a thrilling expedition into the heart of the tempest. Ready to chase the storm? Your adventure begins here.
Chasing Cool
Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool? How do we make this gadget into the iPod of our industry? How do we do what Nike did? How do we get what Target got? How do we infuse this product with that very desirable, nearly unattainable it factor? In this wide-ranging exploration the authors Noah Kerner, a celebrated marketing maverick, and Gene Pressman, legendary creative visionary and former co-CEO of Barneys New York, have uncovered surprising and universal patterns and trends. They systematically parse the successes and failures of the last few decades -- in music and fashion, magazines and food, spirits and hip-hop culture. Their discoveries are pulled together in this definitive book on the commerce of cool. Nike and Target endure as relevant brands not because of a shortsighted and gimmicky campaign. A dash of bling and a viral website don't amass long-term value. Brands are effectively developed when companies take substantial risk -- and face the possibility of real failure -- in order to open up the opportunity for real success. Chasing Cool includes interviews with more than seventy of today's most respected innovators from Tom Ford and Russell Simmons to Ian Schrager and Christina Aguilera. And through this accomplished assemblage, Pressman and Kerner dig beneath the surface and reveal how emphasizing long-lasting relevance trumps a fleeting preoccupation with what's hot and what's not. In a multidimensional, entertaining, and eminently readable book that redefines how to appeal to today's savvy consumer, Kerner and Pressman explore the lessons to be learned by America's ongoing search for the ever-changing concept of cool. Readers will learn how to apply these lessons to their own businesses and creative projects in order to stand out in today's cluttered marketplace. "Simply chasing cool is really a bad idea; inspired by cool is a great idea. Walk the street, see what's going on, and spit it out in your own way. Don't do it because you research it, do it because you breathe it." -- Russell Simmons, chairman and CEO of Rush Communications "I can't imagine having to hire a so-called Cool Hunter. If I had to go to someone else to be cool, I'd just pack up my bags and find a new profession." -- Tony Hawk, professional skateboarder "It's possible to be both mainstream and edgy. You can be the Goliath but you always have to think and behave like the David." -- Scott Bedbury, former Nike and Starbucks marketing executive "I love looking at trend reports because then I know exactly what I shouldn't be doing." -- John Demsey, group president, Estée Lauder, MAC Cosmetics, Prescriptives, Sean John, and Tom Ford Beauty "I don't believe in creation by committee. I think it's impossible." -- Bonnie Fuller, chief editorial director and executive vice president of American Media Inc. "We had to make a big decision at MTV when I was there. Do we grow old with our audience or are we going to be the voice of young America? We made the decision to be the voice of young America, which meant we had to let people grow out of MTV." -- Bob Pittman, cofounder of MTV, former president of AOL
Chasing Arizona
Author: Ken Lamberton
language: en
Publisher: University of Arizona Press
Release Date: 2015-02-19
It seemed like a simple plan—visit fifty-two places in fifty-two weeks. But for author Ken Lamberton, a forty-five-year veteran of life in the Sonoran Desert, the entertaining results were anything but easy. In Chasing Arizona, Lamberton takes readers on a yearlong, twenty-thousand-mile joyride across Arizona during its centennial, racking up more than two hundred points of interest along the way. Lamberton chases the four corners of Arizona, attempts every county, every reservation, and every national monument and state park, from the smallest community to the largest city. He drives his Kia Rio through the longest tunnels and across the highest suspension bridges, hikes the hottest deserts, and climbs the tallest mountain, all while visiting the people, places, and treasures that make Arizona great. In the vivid, lyrical, often humorous prose the author is known for, each destination weaves together stories of history, nature, and people, along with entertaining side adventures and excursions. Maps and forty-four of the author’s detailed pencil drawings illustrate the journey. Chasing Arizona is unlike any book of its kind. It is an adventure story, a tale of Arizona, a road-warrior narrative. It is a quest to see and experience as much of Arizona as possible. Through intimate portrayals of people and place, readers deeply experience the Grand Canyon State and at the same time celebrate what makes Arizona a wonderful place to visit and live.