Character Limit


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Your Google Game Plan for Success


Your Google Game Plan for Success

Author: Joe Teixeira

language: en

Publisher: John Wiley and Sons

Release Date: 2011-02-14


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Get the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you’re learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually—and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.

Corpus Approaches to Social Media


Corpus Approaches to Social Media

Author: Sofia Rüdiger

language: en

Publisher: John Benjamins Publishing Company

Release Date: 2020-11-15


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From Twitter to Reddit, Facebook, and WhatsApp – social media is a part of modern everyday life. Studying the language used on social media platforms presents great opportunities as well as challenges to corpus linguists. The contributions in Corpus Approaches to Social Media address technical, ethical, and methodological issues by showcasing in-depth social media studies as conducted by corpus scholars. The chapters are based on a variety of social media platforms and include corpus perspectives on the language of online communities, linguistic variation in short media texts, and the role of images in computer-mediated communication. A particularly strong point of the collection are the detailed accounts of the methodological aspects of working with social media corpora. The volume features research applying traditional corpus linguistic methods to social media data as well as novel and innovative research methods for the analysis of multimodal material and atypical corpus texts.

Localization in Translation


Localization in Translation

Author: Miguel A. Jiménez-Crespo

language: en

Publisher: Taylor & Francis

Release Date: 2024-05-31


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Localization is everywhere in our digital world, from apps to websites or games. Our interconnected digital world functions in part thanks to invisible localization processes that allow global users to engage with all sorts of digital content and products. This textbook presents a comprehensive overview of the main theoretical, practical, and methodological issues related to localization, the technological, textual, communicative, and cognitive process by which interactive digital texts are prepared to be used in contexts other than those of production. Localization in Translation provides an interdisciplinary introduction to the main practical and theoretical issues involved in localizing software, web, video games, and apps. It discusses the many technological, cultural, linguistic, quality, economic, accessibility, and user-reception issues related to the different localization types. It also provides an updated overview of localization in an ever-changing technological landscape marked by advances in neural machine translation and AI. Each chapter includes a basic summary, key questions, a final section with discussion and assignments, as well as additional readings. Online resources with additional questions and assignments are included on the Routledge Translation Studies portal. This is the essential textbook for advanced undergraduates and graduates in translation studies and translation professionals engaged in localization practice.