Changing Textile And Apparel Consumption In Transformative Era Of Sustainability And Digitalization
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Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
Changing Textile and Apparel Consumption in Transformative Era of Sustainability and Digitalization
This monograph describes emerging practices of sustainability and digitalization in the fashion industry and the consumer perspectives on implementation efforts. The chapters in the book are organized into three parts. In the first part of each chapter, a general overview of the topic is given with the relevant descriptions, information, facts, and statistics. The second section of each chapter provides cases and consumer perspectives. Each chapter ends with an empirical study. The chapters discuss practical implications for the professionals as well as findings associated with different consumer groups. The contents of this book will be useful to both academics and practitioners.
Fashion Business and Digital Transformation
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.