Challenge Everything Slogan
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The Handbook of Slogans
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and former Harvard Visiting Professor Lionel Salem's comprehensive handbook details the most successful - and some of the most forgettable - slogans used by the world's top brands. Featuring a unique star system rating the slogans, and easy to search by industry or company name, The Handbook of Slogans will show you: What makes a memorable slogan The most successful examples in your own industry The stories behind the best-known slogans of over 60 companies A directory of a further 2,500 slogans The Handbook of Slogans is an essential reference tool for everyone working in or studying marketing.
Gamer Theory
Author: McKenzie Wark
language: en
Publisher: Harvard University Press
Release Date: 2009-06-30
Ever get the feeling that life's a game with changing rules and no clear sides? Welcome to gamespace, the world in which we live. Where others argue obsessively over violence in games, Wark contends that digital computer games are our society's emergent cultural form, a utopian version of the world as it is. Gamer Theory uncovers the significance of games in the gap between the near-perfection of actual games and the imperfect gamespace of everyday life in the rat race of free-market society.
The Second Life Herald
When a virtual journalist for a virtual newspaper reporting on the digital world of an online game lands on the real-world front page of the New York Times,it just might signal the dawn of a new era. Virtual journalist Peter Ludlow was banned from The Sims Onlinefor being a bit too good at his job--for reporting in his virtual tabloid The Alphaville Heraldon the cyber-brothels, crimes, and strong-arm tactics that had become rife in the game--and when the Times,the BBC, CNN, and other media outlets covered the story, users all over the Internet called the banning censorship. Seeking a new virtual home, Ludlow moved the Heraldto another virtual world--the powerful online environment of Second Life--just as it was about to explode onto the international mediascape and usher in the next iteration of the Internet. In The Second Life Herald,Ludlow and his colleague Mark Wallace take us behind the scenes of the Heraldas they report on the emergence of a fascinating universe of virtual spaces that will become the next generation of the World Wide Web: a 3-D environment that provides richer, more expressive interactions than the Web we know today. In 1992, science fiction writer Neal Stephenson imagined the "Metaverse," a virtual space that we would enter via the Internet and in which we would conduct important parts of our daily lives. According to Ludlow and Wallace, that future is coming sooner than we may think. They chronicle its chaotic, exhilarating, frightening birth, including the issue that the mainstream media often ignore: conflicts across the client-server divide over who should write the laws governing virtual worlds.