Candy Crush
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Candy Crush Nation: Sweet Power, Why We Keep Coming Back to the World’s Sweetest Obsession
If you've ever said "just one more level"—and found yourself still playing an hour later... If you’re fascinated by the psychology behind game addiction, or how simple mobile games become billion-dollar empires... If you're curious how a puzzle game with candy pieces could change the world of gaming forever... Then this book is for you. 💥 Sweet Power: The Candy Crush Takeover peels back the colorful layers of one of the most iconic mobile games of all time. It's more than a sugary obsession—it's a cultural force, a masterclass in game design, and a global business success. Whether you're a longtime fan, a casual tapper, or just game-curious, this is your all-access pass into the candy-coated empire that reshaped mobile gaming. Inside, you’ll discover: 🍬 The origin story of Candy Crush and the minds at King behind its global appeal 🧠 How the “match-3” formula was engineered to trigger the brain’s reward system 🎮 A detailed breakdown of game mechanics, boosters, and level design strategy 💸 The ethical debate around monetization, “lives,” and player psychology 🌍 How Candy Crush adapts to cultures across the globe—from Tokyo to São Paulo 👥 Real-life stories from players who’ve hit 10,000+ levels and events that turned fan communities into worldwide movements 📱 Crystal-clear tips, tricks, and step-by-step guides for maximizing lives, earning boosters, and crushing the leaderboard 🛠️ Illustrated examples, power-up combinations, and behind-the-scenes peeks at development 📝 A bonus chapter that shows you how to design your very own match-3 level—from objectives to obstacles Packed with expert analysis, colorful illustrations, and eye-opening stories, this book is your ultimate guide to the candy kingdom that keeps players swiping, matching, and celebrating sweet victory. Get your copy today!
Anatomy of Game Design
People have played games forever, but it’s only in the past few decades that people really started thinking about what games are, how they work, and how to make them better. Anatomy of Game Design takes some of the most popular and beloved games of all time and dissects them to see what makes them tick. By breaking down the systems and content of each game, the underlying systems of game design are laid bare. Eight games are analyzed – including Settlers of Catan; Centipede; Candy Crush Saga; Papers, Please; Magic: The Gathering; and more – each representing a different genre or era of game design. Each game is discussed in detail, using the same methods for each game. What are the verbs of the game that give the player agency? How do those verbs fit together to form a core loop that makes the game engaging? What are the systems that power the gameplay? What is the larger flow that makes the game interesting over and over again? Each game is then used as an example to tie back to one or more larger topics in game design, such as systems design, randomness, monetization, game theory, and iterative approaches to game development. Key Features: Uses well-known games to provide specific, discrete examples of broader game design theory Discusses eight popular games using the same methodology to allow comparison of different types of games Includes both high-level theory and academic perspective and practical, real-world guidance from a working game designer who has created these games for commercial release Provides clear direction for deeper inquiry into game design or related fields such as psychology, anthropology, game development, or systems thinking
Irresistible
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.