Business Law As Per Ip University Syllabus For Bba And B Com Hons
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Business Law – As per IP University Syllabus for BBA and B.Com. (Hons.)
As per IP University Syllabus for BBA and B.Com. (Hons.)
Business Law
The Sixth Revised Edition of “Business Law” as per CBCS syllabus of Andhra Pradesh, Telangana, Osmania Universities for B.Com (Hons), B.Com (General) Semester IV, presents the basic principles of Business Law in a way that makes the subject easily intelligible even to a non-specialist. The book has eight units. The chapter on Intellectual Property Rights discusses (i) The Trade Marks Act, 1999; (ii) The Patents Act, 1970; (iii) The Copyright Act, 1957; (iv) The Trade secrets and (v) Geographical Indications. A new chapter on “The Environment Protection Act, 1986”. The book has 323 Objective Type Questions; 174 Test Questions; and 253 Practical Problem and solutions. The book “Business Law” as per CBCS syllabus of Andhra Pradesh, Telangana, Osmania Universities for B.Com (Hons), B.Com (General) Semester IV is equipped with 457 Examples, 126 Illustrative Cases and 69 Case Study.
Marketing Management, C.B. Gupta & N. Rajan Nair
The 19th edition reprinted in 2020 contains https://tinyurl.com/yb67waxu – Buying Roles Types of Buying Decisions Scope of Marketing Process of Marketing Management Profile of Rural Markets Some of the distinctive features of the book are as follows: Learning Objectives to give a bird’s eye-view of the topics covered in each chapter. Lucid, concise and simple language. Real life illustrations from Indian industry. Liberal use of tables and diagrams to illustrate the text. Summary at the end of every chapter for quick revision. Case Study at the end of each chapter. Test Questions culled from examinations of various Universities and Business Schools. Select Bibliography for further study. We sincerely believe that there is always scope for improvement. Therefore, we invite suggestions for further enriching the book.