Business Espionage
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Business Espionage
Author: Bruce Wimmer CPP
language: en
Publisher: Butterworth-Heinemann
Release Date: 2015-03-21
Business Espionage: Risk, Threats, and Countermeasures provides the best practices needed to protect a company's most sensitive information. It takes a proactive approach, explaining the measures and countermeasures that can be enacted to identify both threats and weaknesses. The text fully explains the threat landscape, showing not only how spies operate, but how they can be detected. Drawn from the author's 40 years of experience, this vital resource will give readers a true understanding of the threat of business spying and what businesses can do to protect themselves. It is ideal for use as a tool to educate staff on the seriousness of the threat of business espionage. - Shows how to identify a company's threats, weaknesses, and most critical assets - Provides proven and practical countermeasures that any business can employ to protect their most sensitive assets from both internal and external threats - Uses real-life case studies and examples to help the reader understand how to apply the tactics discussed
Corporate Espionage
"Information can make the difference between success and failure in business. Lose a trade secret to a competitor, and you lose the edge your product had. Lose a client list, and you lose the account. Lose too much, and you're out of business. American firms lose as much as $100 billion a year to corporate espionage. Yours may be one of them." "You can protect yourself. You don't have to invest in expensive counter-measures, and you don't have to disrupt your operations. But you do have to change the way you do business. Information security expert Ira Winkler shows you how, with simple, practical solutions that can increase your safety and protect your profits." "You'll learn how to safeguard your sensitive information without sacrificing a friendly workplace; hire trustworthy employees and keep them loyal; burglar-proof your documents, equipment, and building; and use technology to detect and prevent theft."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Global Brand Integrity Management
Author: Richard S. Post
language: en
Publisher: McGraw Hill Professional
Release Date: 2007-11-02
Does your management strategy protect your brand? Who will be the new global business leaders? Those who understand that managing brand and product integrity is crucial to long-term market and financial success. Global Brand Integrity Management presents a blueprint for protecting the core revenue-related assets of your company-brand, product, and information-in the global marketplace. Authors Richard Post and Penelope Post explain why and how to implement a brand/product integrity program, translating security practice into management principles that lower risk, ensure authenticity of products, enhance brand awareness and loyalty, and, ultimately, increase profitability and shareholder value. Among the tools for developing and maintaining your program: Questions CEOs should ask their executives about product integrity Methods for capturing the attention of employees and measuring their performance Risk profiles for key assets developed at each stage of a product's life cycle Best practices for cost-effective, day-to-day management of a brand or product International case studies that illustrate specific problems and the implementation measures taken to protect the brand or product