Built To Thrive Using Innovation To Make Your Mark In A Connected World
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Built to Thrive: Using Innovation to Make Your Mark in a Connected World
Built to Thrive is about unpacking the drivers that I have noticed in the landscape that do not yet have a place in our existing vocabulary. It is about ceasing to ignore the signs and beginning to embrace the changes that are becoming more tangible with every day that passes. It is about recognizing the amplified importance of the human as a social being in this dawning age of transparency and systemic activity. The individual becomes the collective as we move into a sphere of shared value-creation, ideation and knowledge dissemination. Existing in this new business landscape is not about eliminating the competition, but rather working together in a bid to share resources and expand far beyond what we could ever hope to achieve as individual organizations. Through Built to Thrive, I hope to open your mind and introduce you to a way of thinking that will fundamentally shift your views, and may provide a lifeline in a world where the new school will rule.
The Pirate Inside
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Mastering the Art of Effective Communication: Unlocking Success Through Powerful Connection
Author: Eon Ranger
language: en
Publisher: First Class Consulting Corporation
Release Date: 2023-06-08
"Mastering the Art of Effective Communication: Unlocking Success Through Powerful Connection" is a comprehensive guide that equips readers with the essential skills and strategies needed to excel in communication. With 21 insightful chapters, this book covers a wide range of topics, from understanding different communication styles and enhancing verbal and written communication skills to leveraging persuasion, emotional intelligence, and nonverbal cues. Readers will discover how effective communication can foster stronger relationships, drive leadership success, and navigate difficult situations. They will learn to overcome barriers, communicate in the digital age, and bridge cultural gaps. The book also delves into storytelling, crisis communication, ethics, and communication for networking, marketing, and branding. Each chapter is filled with practical advice, relatable stories, and actionable steps to help readers unlock their full communication potential. Whether in personal or professional contexts, readers will gain the confidence and skills to connect with others, achieve their goals, and make a lasting impact. As the future of communication unfolds, the book offers a glimpse into emerging trends and technologies, preparing readers for the ever-evolving landscape of communication.