Built Design And The Rhetoric Of Cities
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Built Design and the Rhetoric of Cities
Author: Kathleen M. Vandenberg
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2023-05-04
In Built Design and the Rhetoric of Cities, Kathleen M. Vandenberg explores how cities are imagined, designed, and constructed and analyzes the impact of built design on the movement, behavior, and experience of people in urban areas. Vandenberg argues that becoming attuned to the built environments of cities is critical to understanding and planning for how they might be reshaped to confront the challenges of this century, which include rapid urbanization, the global rise in slums, climate change, and increasing urban air pollution. With a focus on London, Copenhagen, Amsterdam, and Washington, DC, this book invites readers to consider how the built environment influences mobility, the availability of green space, placemaking, and public memory. Street-level analysis is merged with a humanistic perspective that considers the impact of such urban elements as facades, cycle paths, sidewalks, lighting, trees, seating, parks, and monuments on the human experience of cities. By design, cities speak—this book offers an understanding of their rhetoric.
The Urban Improvise
Author: Kristian Kloeckl
language: en
Publisher: Yale University Press
Release Date: 2020-01-07
A book for architects, designers, planners, and urbanites that explores how cities can embrace improvisation to improve urban life The built environment in today's hybrid cities is changing radically. The pervasiveness of networked mobile and embedded devices has transformed a predominantly stable background for human activity into spaces that have a more fluid behavior. Based on their capability to sense, compute, and act in real time, urban spaces have the potential to go beyond planned behaviors and, instead, change and adapt dynamically. These interactions resemble improvisation in the performing arts, and this book offers a new improvisation-based framework for thinking about future cities. Kristian Kloeckl moves beyond the smart city concept by unlocking performativity, and specifically improvisation, as a new design approach and explores how city lights, buses, plazas, and other urban environments are capable of behavior beyond scripts. Drawing on research of digital cities and design theory, he makes improvisation useful and applicable to the condition of today's technology-imbued cities and proposes a new future for responsive urban design.
Rethinking Advertising
Author: Kathleen M. Vandenberg
language: en
Publisher: Springer Nature
Release Date: 2025-08-18
With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising—across many media—while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise. Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate