Building A Data Strategy
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Data Strategy
Without a data strategy, the people within an organization have no guidelines for making decisions that are absolutely crucial to the success of the IT organization and to the entire organization. The absence of a strategy gives a blank check to those who want to pursue their own agendas, including those who want to try new database management systems, new technologies (often unproven), and new tools. This type of environment provides no hope for success. Data Strategy should result in the development of systems with less risk, higher quality systems, and reusability of assets. This is key to keeping cost and maintenance down, thus running lean and mean. Data Strategy provides a CIO with a rationale to counter arguments for immature technology and data strategies that are inconsistent with existing strategies. This book uses case studies and best practices to give the reader the tools they need to create the best strategy for the organization.
Data Strategy
Author: Bernard Marr
language: en
Publisher: Kogan Page Publishers
Release Date: 2017-04-03
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).
Zero to AI
Summary How can artificial intelligence transform your business? In Zero to AI, you’ll explore a variety of practical AI applications you can use to improve customer experiences, optimize marketing, help you cut costs, and more. In this engaging guide written for business leaders and technology pros alike, authors and AI experts Nicolò Valigi and Gianluca Mauro use fascinating projects, hands-on activities, and real-world explanations to make it clear how your business can benefit from AI. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About the technology There’s no doubt that artificial intelligence has made some impressive headlines recently, from besting chess and Go grand masters to producing uncanny deep fakes that blur the lines of reality. But what can AI do for you? If you want to understand how AI will impact your business before you invest your time and money, this book is for you. About the book Zero to AI uses clear examples and jargon-free explanations to show the practical benefits of AI. Each chapter explores a real-world case study demonstrating how companies like Google and Netflix use AI to shape their industries. You begin at the beginning, with a primer on core AI concepts and realistic business outcomes. To help you prepare for the transition, the book breaks down a successful AI implementation, including advice on hiring the right team and making decisions about resources, risks, and costs. What's inside Identifying where AI can help your organization Designing an AI strategy Evaluating project scope and business impact Using AI to boost conversion rates, curate content, and analyze feedback Understanding how modern AI works and what it can/can’t do About the reader For anyone who wants to gain an understanding of practical artificial intelligence and learn how to design and develop projects with high business impact. About the author Gianluca Mauro and Nicolò Valigi are the cofounders of AI Academy, a company specializing in AI trainings and consulting. Table of Contents: 1. An introduction to artificial intelligence PART 1 - UNDERSTANDING AI 2. Artificial intelligence for core business data 3. AI for sales and marketing 4. AI for media 5. AI for natural language 6. AI for content curation and community building PART 2 - BUILDING AI 7. Ready—finding AI opportunities 8. Set—preparing data, technology, and people 9. Go—AI implementation strategy 10. What lies ahead