Brilliant On The Basics
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Brilliant on the Basics
Few companies are able to achieve sustainable, profitable growth. Peak performing teams and individuals are able to accomplish this by becoming "Brilliant on the Basics". In this book you will discover the best practices and best principles that top businesses know, and practice on a consistent basis to keep them at the top in their field.You will discover:* The 4 Guiding Principles for Success* The 6 Rules of Selling* The Top 5 Reasons Why Businesses Fail* The #1 Motivator of Peak Performance* The # Rule of Management* The Key Steps for Creating and Achieving Goals* And much,much more
Be Brilliant In the Basics
After more than thirty years' experience in retail, Kelvin Goss has penned this instructional guide to success in the industry, how to rise to managerial aspirations, and how to make lasting relationships and become ideal leaders.
Sticky Branding
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.