Brilliant Examples
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Brilliant Psychometric Tests
Most people will experience psychometric testing at some time or another when applying for a job and many fail to make the best of the opportunity to showcase their talents. Brilliant Psychometrics seeks to turn this around by providing practical help to anyone undertaking formal assessment procedures at interview. It explores psychometric tests, assessment centres and other formal procedures such as structured interviewing. It explains what these procedures are, informs candidates what their rights are and what they should expect in terms of advance information and feedback. The book is full of examples showing what psychometrics look and feel like and illustrative stories showing things to watch out for. Based on the author’s practical experience of over forty years of testing candidates from barmen to spacemen, chief executives to double-glazing salespeople, it provides candidates with all the insight they need to feel fully prepared and confident when faces with psychometric testing.
Brilliant Marketing
Marketing has never been so important because business has never been so competitive. Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns. Brilliant outcomes: · Understand the ideas, actions, campaigns that make a real difference. · Get a complete marketing skill-set to seduce and inspire. · Be a master of strategy - from thinking to planning to execution.
Brilliant Influence
Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge. Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to: - Use body language and appearance to establish instant rapport. - Select words to gain lasting trust and respect. - Understand how people make decisions so you get a ‘yes’, every time. - Know how to apply a ‘win-win’ negotiation approach, so you never lose. The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01