Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
Marketing Countries, Places, and Place-associated Brands
Author: Papadopoulos, Nicolas
language: en
Publisher: Edward Elgar Publishing
Release Date: 2021-09-14
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.
Society with Future: Smart and Liveable Cities
This book constitutes the refereed post-conference proceedings of the First International Conference on Society with Future: Smart and Liveable Cities, SC4Life 2019, which took place in Braga, Portugal, in December 2019. The 13 revised full papers were carefully reviewed and selected from 19 submissions. The conference has brought researchers, developers, and practitioners who are leveraging and develoing new knowledge on the topic of smart cities, offering more efficiency to main infrastructures, utilities and services, creating a sustainable urban environment that improves the quality of life for its citizens and enhances economic development.