Brand Meaning In Bengali
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Dislocating Globality
Dislocating Globality: Deterritorialization, Difference and Resistance offers a broad panorama of critical approaches to globalization, its effects, the critique of neoliberalism, and discusses various forms of resistance to its monocultural raison d’être. The authors in this volume address these issues from a variety of perspectives – theoretical, as well as geographically diverse case-based analyses ranging from South Asia, the Middle East, Latin America, Europe, and Australia in attempt to show the diverse effects of globalization, and varied forms of negotiating globalization on a local level. Contributors are: Allie Biswas, Katherine Burrows, Jacob P. Chamberlain, Vytis Čiubrinskas, Maria Halouva, Jeanne Kay, Mara Matta, Gintautas Mažeikis, Dennis Mehmet, Beatriz Miranda-Galarza, Mustafa Mustafa, Abhijeet Paul, Šarūnas Paunksnis, and Némésis Srour.
Strategic Management In Developing Countries
Author: James E. Austin
language: en
Publisher: Simon and Schuster
Release Date: 2008-06-30
James E. Austin’s case studies are designed to help managers effectively compete in the Third World business environment. Designed for business school courses and in-house company training programs, this companion to Managing in Developing Countries presents 35 case studies organized around Professor Austin's Environmental Analysis Framework, a powerful, field-tested tool designed to help managers examine, prepare for and compete in the Third World business environment. Through comprehensive and thoroughly tested classroom-tested cases, Austin systematically examines the economic, political, and cultural factors of each country at international, national, industry, and company levels. The cases also reveal the critical strategic issues and operating problems that managers will encounter in developing countries--in governmental relations, finance, marketing, production, and organization.
Decoding Ad Culture
Author: Harisur Rahman
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2024-09-18
This work critically examines the influence of Western multinational companies in South Asia. The author analyzes television commercials and demographics in Bangladesh, arguing that companies exploit cultural differences to create deceptive advertising in developing countries and revealing a symbiotic relationship between stakeholders.