Brain And Values
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What We Value
'One of my favourite neuroscientists' ANGELA DUCKWORTH, author of GRIT 'Intellectually penetrating and beautifully written' ROBERT CIALDINI, author of INFLUENCE Our choices shape who we are - but what determines how we make our choices? In the tumult of everyday life, it's easy to slip into old habits, make choices without thinking, and forget good advice. The key to both changing ourselves and persuading others is not working harder - but better understanding how our brains work. Here, pioneering neuroscientist Emily Falk introduces a new paradigm for understanding why we do what we do. Blending award-winning research with real-life stories, she reveals the hidden calculations that control our daily decision-making. She illuminates how our values shape our sense of self; how status, community and culture rewire our minds; and how we can use this knowledge to create new opportunities in all areas of our lives. Whether we want to embrace new behaviours or become more effective communicators, Falk offers practical insights on how to apply feedback, focus attention and get in sync with others. This is the essential guide to working with your brain to achieve fulfilling choices and lasting change.
Vigor
An examination of the link between the vigor with which we move and the value that the brain assigns to the goal of the movement. Why do we reflexively run toward people we love, but only walk toward others? In Vigor, Reza Shadmehr and Alaa Ahmed examine the link between how the brain assigns value to things and how it controls our movements. They find that brain regions thought to be principally involved in decision making also affect movement vigor--and that brain regions thought to be principally responsible for movement also bias patterns of decision making.
Beyond a World Divided
Thinkers as diverse as C.P. Snow, J. Bronowski, and Carl Sagan have described the rift between the “two cultures” of science and the humanities as the greatest barrier to solving the many problems threatening today’s world. During the last two decades of his life, Nobel laureate Roger W. Sperry – best known for his pioneering split-brain studies that highlighted the differing aptitudes of the two hemispheres of the human brain – turned his energies to this dilemma. Sperry’s ideas about consciousness challenged the behaviorist orthodoxy that prevailed in psychology in the 1950s and ’60s, and provided a way of understanding the relationship between brain and mind that not only more accurately reflected reality, but also promised a reconciliation between the conflicting claims of hard-edged objective fact and the realm of human emotion and subjective experience. Beyond A World Divided chronicles the neuroscientist’s groundbreaking research, his efforts to refine and win acceptance for his ideas, and his struggle to advance his work despite the onslaught of the degenerative nerve disease that eventually killed him. The book concludes by surveying the debate in the psychological and philosophical communities about the impact of Sperry’s ideas – a debate which still continues.