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Decision-Driven Analytics
Author: Bart De Langhe
language: en
Publisher: University of Pennsylvania Press
Release Date: 2024-05-14
Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence’s impact on data analytics; and + Evaluate the costs and benefits of decision-driven analytics. A must-read for anyone who wants to harness the power of data for competitive advantage, Decision-Driven Analytics will equip you with the skills and tools you need to more effectively use data for business outcomes and to make better decisions in today’s complex and data-rich world.
Revolutionizing Finance: Leveraging Artificial Intelligence, Machine Learning, and Big Data for Smarter Credit Risk and Fraud Protection
Author: Harish Kumar Sriram
language: en
Publisher: Deep Science Publishing
Release Date: 2025-04-26
In today’s fast-paced digital economy, financial institutions are facing increasing pressure to make smarter, faster, and more secure decisions. As global markets grow more interconnected and cyber threats more sophisticated, traditional approaches to credit risk assessment and fraud prevention are no longer sufficient. Revolutionizing Finance: Leveraging AI, ML, and Big Data for Smarter Credit Risk and Fraud Protection presents a forward-looking perspective on how intelligent technologies are transforming the foundations of financial security and trust. This book is the product of years of research, industry observation, and a deep belief that innovation is the key to sustainable financial health. Artificial intelligence (AI), machine learning (ML), and big data analytics have evolved from buzzwords into essential tools for financial resilience. They offer the ability to detect patterns, predict risk, and prevent fraud in ways that were unimaginable just a decade ago. Our goal is to demystify these technologies and demonstrate how they can be applied to create more dynamic and accurate credit models, reduce false positives in fraud detection, and increase operational efficiency. By blending theory with real-world applications, we provide readers with both the foundational knowledge and practical insights needed to embrace and implement these transformative tools. This book is designed for financial professionals, data scientists, policymakers, and anyone with a vested interest in the future of finance. We aim to empower readers with the confidence to lead change, harness data intelligently, and build systems that are not only reactive but predictive and proactive. As we stand at the intersection of finance and technology, we invite you to explore the possibilities and challenges that lie ahead. The journey to revolutionized finance starts here — and it's powered by intelligence, innovation, and data.
Marketing Intelligence, Part B
Author: Mudita Sinha
language: en
Publisher: Emerald Group Publishing
Release Date: 2025-05-05
In the rapidly evolving world of business, technology isn't just an asset—it's the driving force behind innovation and success. This work is an indispensable resource for business leaders, marketers, and technologists who are eager to stay ahead of the curve.