Blue Ocean Strategies A Guide To Creating Value And Profiting From New Market Space
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Blue Ocean Strategies: A Guide to Creating Value and Profiting from New Market Space
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-07-17
In a world of cutthroat competition, Blue Ocean Strategies: A Guide to Creating Value and Profiting from New Market Space offers a refreshing and innovative approach to business strategy. This book challenges the traditional focus on competition and instead emphasizes the creation of uncontested market space and the pursuit of differentiation. Unlike the Red Ocean of bloody competition, where businesses fight over existing customers and market share, the Blue Ocean is vast, unexplored, and ripe for growth. Blue Ocean Strategy provides a step-by-step roadmap for identifying and creating Blue Oceans, empowering businesses to break free from the constraints of competition and achieve remarkable success. Drawing on extensive research and case studies of companies that have successfully implemented Blue Ocean strategies, this book provides a wealth of practical insights and tools. You will learn how to identify Blue Ocean opportunities, develop compelling value propositions, craft profitable business models, and overcome organizational barriers to innovation. Whether you are an entrepreneur, a business leader, or a student of strategy, Blue Ocean Strategies is an essential guide to succeeding in today's dynamic and competitive business environment. Discover the power of innovation, value creation, and differentiation, and become a leader in the new era of business competition. With its clear and engaging writing style, Blue Ocean Strategies is an accessible and thought-provoking read that will inspire you to rethink your approach to business and unlock the full potential of your organization. If you like this book, write a review!
Flowing Stream Strategy
Author: Prof. Sushil
language: en
Publisher: Springer Science & Business Media
Release Date: 2012-08-30
Though the concern regarding the confluence of continuity and change is well accepted, there is hardly any well known framework in the literature that can be used as a benchmark to deal with this paradoxical issue. Keeping in view the significance of the topic and the lack of practical frameworks in managing continuity and change this book is an endeavor to fill the gap. The main proposition of the book is that the strategic management of change could be better leveraged with clear understanding of continuity of the organization and consciously managing the vital and desirable areas of continuity along with change, rather than leaving the continuity to be managed by default. The continuity of any company provides the bedrock along which the flow of change could be channelized. It adopts flowing stream as the principal metaphor for continuity and change to be taken side by side. It can be treated as a stepping stone to inspire a lot of research in this area.
The Financial Times Essential Guide to Developing a Business Strategy
Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.