Biometrics And Neuroscience Research In Business And Management
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Biometrics and Neuroscience Research in Business and Management
Author: Luiz Moutinho
language: en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date: 2024-06-17
This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
New Trends and Developments in Biometrics
Author: Jucheng Yang
language: en
Publisher: BoD – Books on Demand
Release Date: 2012-11-28
In recent years, biometrics has developed rapidly with its worldwide applications for daily life. New trends and novel developments have been proposed to acquire and process many different biometric traits. The ignored challenges in the past and potential problems need to be thought together and deeply integrated. The key objective of the book is to keep up with the new technologies on some recent theoretical development as well as new trends of applications in biometrics. The topics covered in this book reflect well both aspects of development. They include the new development in forensic speaker recognition, 3D and thermo face recognition, finger vein recognition, contact-less biometric system, hand geometry recognition, biometric performance evaluation, multi-biometric template protection, and novel subfields in the new challenge fields. The book consists of 13 chapters. It is divided into four sections, namely, theory and method, performance evaluation, security and template protection, and other applications. The book was reviewed by editors Dr. Jucheng Yang and Dr. Shanjuan Xie. We deeply appreciate the efforts of our guest editors: Dr. Norman Poh, Dr. Loris Nanni, Dr. Dongsun Park, Dr. Sook Yoon and Ms. Congcong Xiong, as well as a number of anonymous reviewers.
Neuromarketing
Author: Leon Zurawicki
language: en
Publisher: Springer Science & Business Media
Release Date: 2010-09-02
Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guided by illusions not only when they perceive the outside world but also when planning their actions - and consumer behavior is no exception. Strengthening the control over their own desires and the ability to navigate the maze of data are crucial skills consumers can gain to benefit themselves, marketers and the public. Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.