Big Data Analytics Techniques For Market Intelligence
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Big Data Analytics Techniques for Market Intelligence
The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
Big Data Analytics Methods
Author: Peter Ghavami
language: en
Publisher: Createspace Independent Publishing Platform
Release Date: 2016-03-06
Big Data Analytics Methods unveils secrets to advanced analytics techniques ranging from machine learning, random forest classifiers, predictive modeling, cluster analysis, natural language processing (NLP), Kalman filtering and ensemble of models for optimal accuracy of analysis and prediction. More than 100 analytics techniques and methods are covered. The book offers solutions and tips on handling missing data, noisy and dirty data, error reduction and boosting signal to reduce noise. This book is ideal as a text book for a course or as a reference for data scientists, data engineers, data analysts, Business intelligence practitioners, and business managers. It covers 10 chapters that discuss natural language processing (NLP), data visualization, prediction, optimization, artificial intelligence, regression analysis, cox hazard model and many analytics use case examples with applications in healthcare, transportation, retail, telecommunication, consulting, manufacturing, energy and financial services. Big Data Analytics Methods Is a must read for those who wish to gain confidence and knowledge about big data and advanced analytics techniques. Read this book and confidently speak, lead and guide others about machine learning, neural networks, NLP, deep learning, and over 100 other analytics techniques. This book is fun and easy to read. It starts with simple and broad explanation of methods and gradually introduces more technical terms and techniques layer by layer. It finally introduces the underlying mathematical terms for those who want a mathematical foundation of the analytics methods. This book is one of a kind as it provides state of the art in advanced data analytics methods with important best practices to ensure the reader's success in data analytics.
Big Data, Big Analytics
Unique prospective on the big data analytics phenomenon for both business and IT professionals The availability of Big Data, low-cost commodity hardware and new information management and analytics software has produced a unique moment in the history of business. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. These capabilities are neither theoretical nor trivial. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue and profitability. The Age of Big Data is here, and these are truly revolutionary times. This timely book looks at cutting-edge companies supporting an exciting new generation of business analytics. Learn more about the trends in big data and how they are impacting the business world (Risk, Marketing, Healthcare, Financial Services, etc.) Explains this new technology and how companies can use them effectively to gather the data that they need and glean critical insights Explores relevant topics such as data privacy, data visualization, unstructured data, crowd sourcing data scientists, cloud computing for big data, and much more.