Beyond The Clicks
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Psychophysics Beyond Sensation
Author: Christian Kaernbach
language: en
Publisher: Psychology Press
Release Date: 2004-05-20
This volume presents a series of studies that expand laws, invariants, and principles of psychophysics beyond its classical domain of sensation. This book's goal is to demonstrate the extent of the domain of psychophysics, ranging from sensory processes, through sensory memory and short-term memory issues, to the interaction between sensation and action. The dynamics and timing of human performance are a further important issue within this extended framework of psychophysics: Given the similarity of the various cortical areas in terms of their neuroanatomical structure, it is an important question whether this similarity is paralleled by a similarity of processes. These issues are addressed by the contributions in the present volume using state-of-the-art research methods in behavioral research, psychophysiology, and mathematical modeling. The book is divided into four sections. Part I presents contributions concerning the classical domain of psychophysical judgment. The next two parts are concerned with elementary and higher-order processes and the concluding section deals with psychophysical models. The sections are introduced by guest editorials contributed by independent authors. These editorials present the authors' personals view on the respective section, providing an integrated account of the various contributions or highlighting their focus of interest among them. While also voicing their own and sometimes different point of view, they contribute to the process of discussion that makes science so exciting. This volume should be of great interest to advanced students in neuroscience, cognitive science, psychology, neuropsychology, and related areas who seek to evaluate the range and power of psychological work today. Established scientists in those fields will also appreciate the variety of issues addressed within the same methodological framework and their multiple interconnections and stimulating "cross-talk."
Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions
Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.
No-Code Marketing Tools: Launch Websites and Automations Without Programming
Author: Mateo Javier Carter
language: en
Publisher: Gabriel Mensah
Release Date: 2025-07-01
🚀 Master No‑Code Marketing and Launch in Days—No Programming Required Imagine building polished websites, automated email sequences, and powerful landing pages…without writing a line of code. No‑Code Marketing Tools empowers marketers, entrepreneurs, and small business owners to take full control of digital campaigns, bypass costly developers, and launch faster than ever. 🔧 What You’ll Learn Hands‑On Website Building – Step-by-step tutorials using tools like Webflow, Squarespace, and Carrd to create sharp, responsive sites in hours—not weeks. Automations That Sell – Use Zapier, Integromat, and Make to automate lead capture, email follow-up, CRM updates, social media scheduling, and more. Conversion‑Optimized Landing Pages – Learn proven design and copywriting techniques to increase sign-ups and sales. Integrate AI Without Code – Enhance your efforts using ChatGPT for content creation, email drafts, and A/B testing ideas. Scale While Saving Money – Ditch expensive development hires and maintain your own digital marketing systems. 🎯 Why This Book is a Must‑Buy For Beginners & Pros – Whether you're new to no-code or a seasoned marketer, this book fills in gaps and accelerates every step. Real‑World Projects Included – Build a full-funnel—from lead magnet to email sequence—side-by-side with the author. Results Over Theory – Each chapter ends with actionable steps and checklists you can implement immediately. Time & Cost Efficiency – Save hundreds (or thousands) on developer fees and shave weeks off your launch timeline. 💡 Benefits You’ll Gain Accelerated Launches – Go from blank page to go-live in days. Automation Confidence – Let systems work while you focus on strategy. DIY Independence – Stay agile with no-code tools that anyone can learn. Better ROI – Maximize conversions and revenue while minimizing spend. Still on the fence? If you’ve ever felt held back by lack of coding skills or waiting on developers, this book shatters those barriers. It’s your ultimate toolkit—combining intuitive platforms, hands-on workflows, and no-fluff guidance—to build, automate, and market with ease. 👉 Ready to launch smarter & faster? Get No‑Code Marketing Tools now and start creating real digital assets today! Why It Works: Uses a compelling hook and benefits-first structure. Mirrors successful non-tech no-code guides like The No‑Code Startup by focusing on real-world outcomes. Bold formatting, bullet sections, and a persuasive closing call-to-action encourage immediate clicks.