Beyond The Basics
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Beyond the Basics
Author: Donna L. Hoffman
language: en
Publisher: Sloan Center for Internet Retailing
Release Date: 2005
"This book is a rich source of ideas for more effective Internet marketing. The frameworks and rules will help the marketing professional because they are grounded in solid research. The book is also a great place for academics and research-oriented students to find ideas worthy of deeper and more extensive research." -John A. Deighton, Harold M. Brierley Professor of Business Administration, Harvard Business School "Here's a novel idea! Insights and recommendations for Internet retailers that are based on actual research and scientific rigor. The authors, applying the tools of qualitative and quantitative research, expose much of the "conventional wisdom" of Internet retailing as myth, and lay the groundwork for serious, reasoned study of the behavior of customers in this exciting new channel." -Larry Downes, co-author, Unleashing the Killer App: Digital Strategies for Market Dominance "This edited volume is a great introduction to some of the best work. It provides insight which all Internet businesses, particularly e-tailers and advertisers, will find useful." -Eric J. Johnson, Norman Eig Professor of Business, Columbia University ABOUT THIS VOLUME This edited book of chapters is an innovative experiment that converts academic research on online consumer behavior into a set of operating instructions for real-world success. Chapters address using the Web to support local businessess, online customer lock-in, emerging online advertising technologies, online recommendations and self-service transaction technologies. ABOUT THE EDITORS Donna L. Hoffman and Thomas P. Novak are Professors of Marketing at the Owen Graduate School of Management and co-direct the Sloan Center for InternetRetailing, at Vanderbilt University. ABOUT THE SLOAN CENTER The Vanderbilt University Sloan Center for Internet Retailing was launched in Spring 2003 with a grant from the Alfred P. Sloan Foundation in New York City. It is one of 25 Sloan Centers dedicated to creating academic communities that engage in direct interaction with industries, working to understand these industries and research the pressing issues they face. The Vanderbilt Sloan Center studies the enormous challenges and opportunities facing the dynamic and rapidly evolving Internet Retailing industry, with special emphasis on the Internet retailing customer chain.
Beyond the Basics
Unlock the limitless potential of your creativity with "Beyond the Basics," the definitive guide to advanced upcycling. This eBook is your passport to transforming everyday items into extraordinary, eco-friendly creations that make a powerful statement. Dive into the intriguing world of upcycling, where creativity meets sustainability. "Beyond the Basics" begins with a journey through the evolution of upcycling, introducing you to the vital distinction between upcycling and recycling. As you progress through its chapters, you'll acquire the skills to turn discarded materials into masterpieces. Discover the essential tools and materials needed to elevate your upcycling game—the treasures found in what others see as trash. Unleash your imagination with detailed techniques for fabric and textiles, breathing new life into old clothes and creating bold fashion statements. Master the timeless craft of wood upcycling, from intricate wood carving to furniture restoration. Explore the art of working with glass, ceramics, metals, and plastics, turning scrap into stunning pieces of functional art. This eBook covers the integration of technology in upcycling, teaching you how to repurpose electronic components and make use of cutting-edge 3D printing to craft unique creations. With chapters dedicated to home and garden projects, you'll learn how to infuse sustainability into every corner of your life. "Beyond the Basics" also guides you on turning your passion into a successful business, offering insights into marketing, eco-branding, and building a loyal customer base. Draw inspiration from real-life upcycling success stories and community projects that have made a significant impact. Join the global upcycling movement and discover how to use your creativity to drive change. Overcome challenges with expert advice and keep your journey dynamic with the latest trends and techniques. Embrace a sustainable lifestyle that benefits both you and the planet—begin your adventure in advanced upcycling today with "Beyond the Basics."
Beadweaving Beyond the Basics
Take your beadweaving designs to the next level! Explore an inspired approach to weaving beaded jewelry with Beadweaving Beyond the Basics. Experiment with color and shape with these 24 gorgeous designs from beadweaving teacher and Beadwork contributor Kassie Shaw. In addition to showcasing classic stitches, including Herringbone, Peyote and St. Petersburg, these designs incorporate Kassie's innovative variations on Right Angle Weave--Double Diamond Right Angle Weave, Faux Right Angle Weave and Layered Right Angle Weave. In-depth primers on these new approaches will get you started right away, and the tips for left-handed beaders makes sure everyone can try these designs with ease! Inside, you'll discover a full range of bead shapes such as seed beads, two-hole beads, bicone crystals, bugle beads and lentils, to get the shapes and effects you want, then try them in multiple colorways to create head-turning creations. With your new beadweaving skills, the possibilities are endless! Beadweaving Beyond the Basics is a whole new world of artistic expression!