Better Make It Real
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Better Make It Real
Author: Jill J. Morin
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2010-03-23
A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual" once the economy recovers. Moreover, U.S. job satisfaction is at a 22-year-low, according to a 2010 Conference Board report, and by most every measure, the consumer outlook is bleak. The good news? Organizational authenticity is attainable, declares Morin in Better Make it Real. However, it isn't the goal, she says, but the result of providing, consistently and continuously, an authentic "total experience" to your stakeholders—workers, customers, vendors, and other business partners. In other words, Morin affirms, authenticity isn't a destination—it's an ongoing journey that will serve to differentiate any organization in its marketplace, which too often is littered with fakes. Morin's recommended roadmap is Kahler Slater's Total Experience Design—a specific, step-by-step process for designing stakeholder experiences that are "authentic, intentional, and wholly integrated." In Better Make It Real, Morin offers a comprehensive guide to implementing Total Experience Design inside organizations of all types and sizes. She also shares behind-the-scenes stories from Kahler Slater projects and clients, including Google, Robert Redford's Sundance Cinemas, Monster.com, and numerous entrepreneurial enterprises. Bottom line: Organizational authenticity is sorely lacking—and urgently needed. On the heels of the Great Recession, Morin rolls out a roadmap to "real"—helping executives and entrepreneurs find their way forward.
Make It Real
Every Catholic teen will be evangelized in the coming year. That is a fact. The question is this: Who will evangelize our teens, and to what will they be converted? Ironically, most "evangelization" is being done not by the Church but by contemporary American culture. A variety of voices are vying for the attention and allegiance of our youth. Many of those voices, often electronically piped into our unsuspecting households, proclaim relevantly, creatively, and persuasively a message contrary to our Catholic faith. Yet the Church possesses a message that addresses the most significant hunger of every teen's heart. We have exactly what young people are searching for. We struggle, however, in constructing an environment that teens find attractive, and we often fail to proclaim the Gospel in a creative and culturally relevant manner. Make It Real: A Practical Resource for Teen-Friendly Evangelization is all about building evangelistic ministry that not only is worth teens' time but also addresses the issues that are real in their lives. This book provides fresh, clear, and test-driven principles for building an effective and teen-friendly ministry for evangelistic outreach. The fully designed sessions help the busy youth worker implement dynamic and spiritually powerful evangelistic gatherings.
Make it Real
They were only faking it…. A landscape designer for his family’s construction firm, Joe Walker, is nearing completion on one of the most important projects of his career—gardens for spec homes that if they wow, Walker Construction will survive. When a freak accident sidelines him with a broken leg, the firm hires a competitor. Her ideas are radically different, but his stalker ex arrives to play nurse, and Joe needs more than gardening help. After six-years working in English manor gardens, horticulturist Kara Sudbury returns to River’s Edge to help in her grandparents’ struggling garden center. She’s thrilled when Jackson Walker hires her to execute his injured cousin’s designs. Ignoring Joe is difficult because he’s as sexy now as he was in high school and even more stubborn. But when Joe asks Kara to play the role of girlfriend, they strike a deal that will help Joe handle his tenacious ex and put Sudbury’s Nursery back in the black. Kara’s up for the subterfuge…for a price, but then the pretense feels real, and Kara is reminded that every rose has its thorns.