Basics Of Open Innovation
Download Basics Of Open Innovation PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Basics Of Open Innovation book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Open Innovation
Author: Henry William Chesbrough
language: en
Publisher: Harvard Business Press
Release Date: 2006
"Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
A Guide to Open Innovation and Crowdsourcing
Presents advice to companies on using crowdsourcing as a means of finding innovative ideas and products, covering management issues, liabilities, and the common mistakes that can occur when creating products with outside resources.
Strategies and Communications for Innovations
Author: Michael Hülsmann
language: en
Publisher: Springer Science & Business Media
Release Date: 2011-02-17
The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.