Avianca Alliance
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Competitive Dynamics Of Air Transport In Brazil: 2008-2014
Author: Luiz Fernando Abel
language: en
Publisher: Clube de Autores
Release Date: 2021-06-04
Commercial aviation in Brazil has been facing great changes in the past years, from the regulatory point of view to a competition perspective, given the increase in demand, revision of past legislation and the rise of new players in this market. The airline business has showed to be very dynamic in Brazil, with the rise and fall of a number of companies. One of them specifically, called VARIG – Portuguese acronym for Viação Aérea Rio-Grandense -, which stopped operating domestic and international routes in 2006, changed the market significantly, since it was the longest standing air company in the country and also the market leader. This scenario of disruption, after VARIG’s bankruptcy, gave room to the consolidation of other major companies already operating at that time – TAM and Gol -, as well as the emergence of Avianca Brazil and Azul, which absorbed part of the increasing demand for air transport in the country and placed this market into a new era of competition. All these factors combined with the flexibility given, due to revision of legislation - referring to prices and alliances, for example -, have transformed the way business in the industry are run. Hence the changes in the way air companies operate nowadays and provide different types of services. Thus, the purpose of this work is to understand what are the competitive advantages of the Brazilian airline companies to face the local competition, given the changes between 2008 and 2014 in this sector’s environment. In addition, this work aims to identify competitive changes with possible new entrants to this market in the future.
Aerospace Marketing Management
Author: Philippe Malaval
language: en
Publisher: Springer Science & Business Media
Release Date: 2013-11-12
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Progressive Commercialization of Airline Governance Culture
Progressive Commercialization of Airline Governance Culture analyzes the transition of the airline sector from the not-for-profit nation-bound public utility model towards a profit-oriented globalized industry. It illustrates how legal, political, historical and cultural factors have shaped the corporate governance in the airline sector, and describes how these factors influence economic decisions and performance. The unique feature of the book is that the subject is consequentially discussed from the perspective of airline governance culture. This approach links the examination of legal and policy factors which influence airline activities together with a discussion of economic issues, all within one clear, coherent and comprehensive framework.