Avatar 3d
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The Ultimate Fan's Guide to Avatar
Avatar is the most successful movie of all time, surpassing the record held by James Cameron's previous monster hit, Titanic. It is also the most expensive movie ever. With its adoption of modern 3D techniques, Avatar is arguably the most spectacular film of all time. Kevin Patrick Mahoney explores how Avatar has reached this pinnacle of success. The film has not been universally praised; some critics have pointed to an overly simple plot and dialogue. However, Kevin reveals that there are many complex themes that lie behind such apparent simplicity. This book begins with an in-depth review of events as they happen on screen, including the many scenes deleted from the film, and then proceeds to explore some of the most interesting themes in more depth. Kevin examines how James Cameron has adapted Joseph Campbell's theory of the Hero's Journey in Avatar. The Na'vi's planet, Pandora, is very paradisiacal, so this book discusses how it's related to the Biblical Garden of Eden. In addition to this, Kevin dissects Avatar's rather confused politics, the controversial depiction of the US Marine Corps, and the accusations of racism that have hurled at the film. Since Jake Sully is introduced to us in a wheelchair, Kevin examines the representation of disabled people in Avatar and other science fiction dramas. Some of Avatar's subtle depictions of sexuality seemed to be mainly directed at adolescent boys, so this book also dissects some of the more 'blue' aspects of the movie. Moreover, Kevin Patrick Mahoney reveals how Avatar relates to James Cameron's previous blockbuster movies.
Customization 4.0
This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and practice from authors that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0. The book places a new set of values in the centre of the debate: a world with finite resources, global population growth, and exacerbating climate change needs smart thinking to engage the most effective capabilities and resources. It discusses how Customization 4.0 fosters sustainable development and creates shared value for companies, customers, consumers, and the society as a whole. The chapters of this book are contributed by a wide range of specialists, offering cutting-edge research, as well as insightful advances in industrial practice in key areas. The MCPC 2017 has a strong focus on real life MCP applications, and this proceedings volume reflects this. MCP strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of MCP is to provide goods and services that best serve individual customers’ needs with near mass production efficiency. This proceedings volume highlights the interdisciplinary work of thought leaders, technology developers, and researchers with corporate entrepreneurs putting these strategies into practice. Chapter 24 is open access under a CC BY 4.0 license via link.springer.com.
3D Cinema
3D Cinema: Optical Illusions and Tactile Experiences questions the common frameworks used for discussing 3D cinema, realism and spectacle, in order to fully understand the embodied and sensory dimensions of 3D cinema's unique visuality.