Augmenting Customer Retention Through Big Data Analytics
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Augmenting Customer Retention Through Big Data Analytics
Most businesses today are embracing digital transformation and automation, deploying the processes of data analytics in combination with advanced technologies for customer retention using such techniques as marketing automation, digital marketing, machine learning (ML), blockchain, generative AI, and robotics. This new book discusses a wide range of topics related to big data customer analytics and its application for customer retention. It covers important topics on the use of big data in business, including personalization and customization of products and services, segmentation, digital marketing, customer relationship management, loyalty programs, and customer loyalty and retention and more. The book provides examples and case studies that demonstrate how big data is changing the customer loyalty scenario in a highly digitalized world. The book also addresses using big data analytics in areas such as metaverse, government bodies, and fashion retail. Key features: Provides valuable insights on formulating customer retention strategies using big data analytics Discusses the application of big data for reducing churn rate Demonstrates strategies for using big data analytics to improve efficiency and customer service With its diverse and comprehensive coverage, this book offers academics, marketers, human resource managers, students, as well as industrial practitioners a guide to using the exciting technology of big data for customer retention.
Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics
The convergence of the metaverse and gamification is transforming how people engage with digital environments, offering immersive, interactive experiences that extend beyond entertainment into education, healthcare, business, and social interaction. As digital and physical realities increasingly blend, gamified elements drive user motivation, collaboration, and innovation in virtual spaces. This evolution impacts society by reshaping learning methods, enhancing remote work environments, and creating new forms of social and economic interaction. Understanding these dynamics is crucial for navigating and shaping the digital ecosystems of the future. Addressing Practical Problems Through the Metaverse and Game-Inspired Mechanics explores how organizations can effectively utilize the metaverse and game-inspired mechanics to address practical problems. This book analyzes the merging of metaverse and gamification. Covering topics such as brand awareness, pollution, and virtual experiences, this book is an excellent resource for business leaders, managers, executives, technology professionals, educators, trainers, instructional designers, public sector leaders, policymakers, researchers, academicians, and more.
Innovation and the Sharing Economy
This book is a novel exploration of the complex interplay between modern work structures, artificial intelligence (AI), and economic sustainability. Through meticulously researched insights and real-world examples, this book unravels the intricate dynamics shaping the sharing and gig economies, offering a comprehensive analysis of their implications for the future of work. Key features of this book include a deep dive into the theoretical foundations of AI, the sharing economy, and gig economy, complemented by practical case studies illustrating their real-world applications. Readers will gain valuable insights into how these economic models influence labour markets, technological advancements, governance frameworks, and societal well-being. By examining the opportunities and challenges presented by the sharing and gig economies, this book equips readers with the knowledge to navigate and shape the evolving landscape of work. This edited collection caters to a diverse audience, including academics, technologists, policymakers, students across various disciplines, and professionals interested in the future of work and economic development. Its interdisciplinary approach makes it an invaluable resource for those seeking a deeper understanding of the complexities surrounding AI, the sharing economy, and the gig economy. Whether you're a researcher, entrepreneur, or policymaker, this book provides essential insights into the transformative forces shaping the global economy.