Ational Dish
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A Smorgasbord of Food and Beverage Quizzes
A Smorgasbord of Food and Beverage Quizzes is a handbook for hotel management students, especially those desirous of cracking campus interviews. It will also be of utilitarian value to hotel professionals, hospitality educators, gastronomes, food bloggers and quizzers, since it covers a plethora of topics in the form of interesting quizzes. Over one thousand quiz questions, a crossword puzzle, and fascinating trivia at the end of each chapter, are some of the highlights of the book – all these elements promise to keep the reader engrossed.
Rituals, Consumption, and Marketing
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field. The volume theoretically expands on the understanding of rituals in marketing and consumer culture and how consumption rituals emerge and evolve through seven key parts: 1) conceptual understandings of ritual; 2) rituals and marketing strategy; 3) culturally rooted rituals; 4) rituals and well-being; 5) rituals in childhood and adolescence; 6) rituals, media, and technology; and 7) writing rituals. With contributions from international scholars, ranging from early-career researchers to those who pioneered ritual scholarship in marketing, it showcases the ways rituals can contribute both to the well-being of consumers and the business objectives of marketers. This book will be a valuable resource for academics in the marketing field pursuing ritual scholarship. It will act as a rich resource for creating assignments, cases, and projects in courses on consumer culture, consumer behavior, and marketing strategy. It will also inspire practitioners to make their customers’ experiences more meaningful and memorable.
A History of Cookbooks
Author: Henry Notaker
language: en
Publisher: Univ of California Press
Release Date: 2022-09-06
Prologue: a rendez-vous -- The cook -- Writer and author -- Origin and early development of modern cookbooks -- Printed cookbooks: diffusion, translation, and plagiarism -- Organizing the cookbook -- Naming the recipes -- Pedagogical and didactic aspects -- Paratexts in cookbooks -- The recipe form -- The cookbook genre -- Cookbooks for rich and poor -- Health and medicine in cookbooks -- Recipes for fat and lean days -- Vegetarian cookbooks -- Jewish cookbooks -- Cookbooks and aspects of nationalism -- Decoration, illusion, and entertainment -- Taste and pleasure -- Gender in cookbooks and household books -- Epilogue: cookbooks and the future.