Ata On The Web
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Effective Use of Transit Websites
Author: Bruce Schaller
language: en
Publisher: Transportation Research Board
Release Date: 2002
Explores current practices and recent experiences concerning website design, marketing, and administration. This document integrates information from several sources. It is based on data collected from a review of the relevant literature and survey responses from 47 transit agencies, a cross section of the U.S. transit industry. Also, information was collected for this report from surveys and interviews with website managers, analyses of server logs showing website usage, as well as market research results from several agencies.
The World Wide Web
Author: Barbara K. Kaye
language: en
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date: 1999
Provides information on how different media domains, from TV to public relations, are using the Internet for both marketing and content purposes. The authors look at using the Web for research, the growth of Internet radio, television and the Web, news and sports on the Web, and the theoretical considerations and social implications of the trends being discussed. Includes sample screens taken from the Web, a glossary, and addresses for the media sites discussed. Annotation copyrighted by Book News, Inc., Portland, OR