At The Speed Of Light Bpm
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CRM at the Speed of Light, Fourth Edition
Author: Paul Greenberg
language: en
Publisher: McGraw Hill Professional
Release Date: 2008-10-01
Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light "[This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation." -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress "With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer." -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business "This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet." -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing." "As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise." -- R "Ray" Wang, Partner, Enterprise Strategy, Altimeter Group, LLC "Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century." -- Jay Dunn, Vice President of Marketing, Lane Bryant "Paul Greenberg shares his unparalleled expertise on the dramatic evolution from CRM 1.0 to CRM 2.0 with unique insightful examples. It is a must read for anyone looking to transform the potential of CRM into long-lasting competitive advantage in a rapidly changing business environment." -- Jujhar Singh, Senior Vice President, SAP CRM Product Management
Beam Propagation Method for Design of Optical Waveguide Devices
Author: Ginés Lifante Pedrola
language: en
Publisher: John Wiley & Sons
Release Date: 2015-12-21
The basic of the BPM technique in the frequency domain relies on treating the slowly varying envelope of the monochromatic electromagnetic field under paraxial propagation, thus allowing efficient numerical computation in terms of speed and allocated memory. In addition, the BPM based on finite differences is an easy way to implement robust and efficient computer codes. This book presents several approaches for treating the light: wide-angle, scalar approach, semivectorial treatment, and full vectorial treatment of the electromagnetic fields. Also, special topics in BPM cover the simulation of light propagation in anisotropic media, non-linear materials, electro-optic materials, and media with gain/losses, and describe how BPM can deal with strong index discontinuities or waveguide gratings, by introducing the bidirectional-BPM. BPM in the time domain is also described, and the book includes the powerful technique of finite difference time domain method, which fills the gap when the standard BPM is no longer applicable. Once the description of these numerical techniques have been detailed, the last chapter includes examples of passive, active and functional integrated photonic devices, such as waveguide reflectors, demultiplexers, polarization converters, electro-optic modulators, lasers or frequency converters. The book will help readers to understand several BPM approaches, to build their own codes, or to properly use the existing commercial software based on these numerical techniques.
Introduction to Beam Dynamics in High-Energy Electron Storage Rings
Author: Andrzej Wolski
language: en
Publisher: Morgan & Claypool Publishers
Release Date: 2018-06-06
Electron storage rings play a crucial role in many areas of modern scientific research. In light sources, they provide intense beams of x-rays that can be used to understand the structure and behavior of materials at the atomic scale, with applications to medicine, the life sciences, condensed matter physics, engineering, and technology. In particle colliders, electron storage rings allow experiments that probe the laws of nature at the most fundamental level. Understanding and controlling the behavior of the beams of particles in storage rings is essential for the design, construction, and operation of light sources and colliders aimed at reaching increasingly demanding performance specifications. Introduction to Beam Dynamics in High-Energy Electron Storage Rings describes the physics of particle behavior in these machines. Starting with an outline of the history, uses, and structure of electron storage rings, the book develops the foundations of beam dynamics, covering particle motion in the components used to guide and focus the beams, the effects of synchrotron radiation, and the impact of interactions between the particles in the beams. The aim is to emphasize the physics behind key phenomena, keeping mathematical derivations to a minimum: numerous references are provided for those interested in learning more. The text includes discussion of issues relevant to machine design and operation and concludes with a brief discussion of some more advanced topics, relevant in some special situations, and a glimpse of current research aiming to develop the "ultimate" storage rings.