Arguments That Stick The Ultimate Guide To Persuasive Writing And Speaking
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Arguments That Stick: The Ultimate Guide to Persuasive Writing and Speaking
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-05-21
In a world awash with information and opinions, the ability to persuade and be persuaded is more crucial than ever. Arguments That Stick is your guide to crafting persuasive messages that resonate with your audience and drive them to action. Drawing on the latest research in psychology, communication, and rhetoric, this book reveals the secrets of effective persuasion. You'll learn how to: * Identify your target audience and tailor your message to their needs * Use evidence and logic to support your claims * Appeal to your audience's emotions and values * Craft persuasive narratives and stories * Deliver your message with confidence and charisma Arguments That Stick is packed with practical advice and real-world examples. You'll find case studies from business, politics, and social activism, as well as exercises and activities to help you apply the principles of persuasion to your own writing and speaking. Whether you're a student, a professional, or an activist, Arguments That Stick will help you become a more persuasive communicator and achieve your goals. In this book, you'll discover: * The seven essential elements of persuasion * How to use visual aids to make your arguments more compelling * The power of storytelling and how to use it to persuade * The unique challenges of online persuasion and how to overcome them * Proven techniques for handling objections and counterarguments * How to structure an argument for maximum impact * The secrets of persuasive speaking and how to deliver a speech that moves your audience With Arguments That Stick as your guide, you'll be able to craft persuasive messages that stick in the minds of your audience and inspire them to take action. Arguments That Stick is the ultimate guide to persuasion for the 21st century. Whether you're trying to convince a colleague to support your project, negotiate a better deal, or advocate for a cause you believe in, this book will give you the tools and techniques you need to succeed. Don't let your voice be lost in the noise. Learn the art of persuasion with Arguments That Stick and make your voice heard. If you like this book, write a review on google books!
The Ultimate Guide to Sales Training
The Ultimate Guide to Sales Training is the go-to reference for sales managers, sales trainers, sales coaches, and sales consultants who want to increase a sales force's productivity by using these proven techniques: Building Mental Flexibility Anchoring Concepts for Easy Recall Encouraging Behavioral Change Covering a wide range of topics, The Ultimate Guide to Sales Training shows how to develop a selling system, prospect effectively, and qualify and disqualify prospects. The book also covers information on using power questioning techniques, handling objections, and includes solution selling guidelines and ideas for creating and delivering potent presentation practices. In addition, the author covers such hot topics as managing reps attitudes and how to close the sale. He also includes suggestions for overcoming buyer resistance and making change occur as well as getting beyond barriers that block decision-makers, and much, much more. Praise for The Ultimate Sales Training Handbook "This book should be on the desk of every sales manager and sales trainer. Dan Seidman created a treasure chest of ideas, concepts, skills-sets and motivation tools that are ready to be converted into cash." —Gerhard Gschwandtner, founder and publisher, Selling Power Magazine "Sales professionals throughout the world will discover performance improvement through this training encyclopedia. Dan Seidman is helping make sales training a major strategic driver for all organizations." —Tony Bingham, president and CEO, ASTD "Each chapter just might be the one piece that plugs the gap in your team's performance. Dan is truly earning the title Trainer to the World's Sales Trainers." —Willis Turner, CAE CSE, president and CEO, of Sales & Marketing Executives International
Literacy in Grades 4-8
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