Apollo And America S Moon Landing Program Suddenly Tomorrow Came A History Of The Johnson Space Center Nasa Sp 4307 Manned Missions From Mercury Gemini And Apollo Through The Space Shuttle
Download Apollo And America S Moon Landing Program Suddenly Tomorrow Came A History Of The Johnson Space Center Nasa Sp 4307 Manned Missions From Mercury Gemini And Apollo Through The Space Shuttle PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Apollo And America S Moon Landing Program Suddenly Tomorrow Came A History Of The Johnson Space Center Nasa Sp 4307 Manned Missions From Mercury Gemini And Apollo Through The Space Shuttle book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Gemini - Steps to the Moon
Author: Shayler David
language: en
Publisher: Springer Science & Business Media
Release Date: 2001-09-01
In Gemini - Steps to the Moon, David Shayler, the author, tells the story of the origin and development of the programme and the spacecraft from the perspective of the engineers, flight controllers and astronauts involved. It includes chapters on flight tests, Extra Vehicular Activity (EVA), rendezvous and docking, as well as information from NASA archives and personal interviews.
Marketing the Moon
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.
Human Spaceflight
Author: United States. National Aeronautics and Space Administration
language: en
Publisher: Scientific and Technical Information Office
Release Date: 2008
This volume contains over 100 key documents, many of which are published for the first time. Each is introduced by a headnote providing context, bibliographical details, and background information necessary to understand the document. These are organized into two chapters, each beginning with an essay that keys the documents to major events in the history