Anonymous Signal Tvb
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Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Monumental Matters
Author: Santhi Kavuri-Bauer
language: en
Publisher: Duke University Press Books
Release Date: 2011-09-19
Built in the sixteenth and seventeenth centuries, India’s Mughal monuments—including majestic forts, mosques, palaces, and tombs, such as the Taj Mahal—are world renowned for their grandeur and association with the Mughals, the powerful Islamic empire that once ruled most of the subcontinent. In Monumental Matters, Santhi Kavuri-Bauer focuses on the prominent role of Mughal architecture in the construction and contestation of the Indian national landscape. She examines the representation and eventual preservation of the monuments, from their disrepair in the colonial past to their present status as protected heritage sites. Drawing on theories of power, subjectivity, and space, Kavuri-Bauer’s interdisciplinary analysis encompasses Urdu poetry, British landscape painting, imperial archaeological surveys, Indian Muslim identity, and British tourism, as well as postcolonial nation building, World Heritage designations, and conservation mandates. Since Independence, the state has attempted to construct a narrative of Mughal monuments as symbols of a unified, secular nation. Yet modern-day sectarian violence at these sites continues to suggest that India’s Mughal monuments remain the transformative spaces—of social ordering, identity formation, and national reinvention—that they have been for centuries.
Wireshark for Security Professionals
Master Wireshark to solve real-world security problems If you don’t already use Wireshark for a wide range of information security tasks, you will after this book. Mature and powerful, Wireshark is commonly used to find root cause of challenging network issues. This book extends that power to information security professionals, complete with a downloadable, virtual lab environment. Wireshark for Security Professionals covers both offensive and defensive concepts that can be applied to essentially any InfoSec role. Whether into network security, malware analysis, intrusion detection, or penetration testing, this book demonstrates Wireshark through relevant and useful examples. Master Wireshark through both lab scenarios and exercises. Early in the book, a virtual lab environment is provided for the purpose of getting hands-on experience with Wireshark. Wireshark is combined with two popular platforms: Kali, the security-focused Linux distribution, and the Metasploit Framework, the open-source framework for security testing. Lab-based virtual systems generate network traffic for analysis, investigation and demonstration. In addition to following along with the labs you will be challenged with end-of-chapter exercises to expand on covered material. Lastly, this book explores Wireshark with Lua, the light-weight programming language. Lua allows you to extend and customize Wireshark’s features for your needs as a security professional. Lua source code is available both in the book and online. Lua code and lab source code are available online through GitHub, which the book also introduces. The book’s final two chapters greatly draw on Lua and TShark, the command-line interface of Wireshark. By the end of the book you will gain the following: Master the basics of Wireshark Explore the virtual w4sp-lab environment that mimics a real-world network Gain experience using the Debian-based Kali OS among other systems Understand the technical details behind network attacks Execute exploitation and grasp offensive and defensive activities, exploring them through Wireshark Employ Lua to extend Wireshark features and create useful scripts To sum up, the book content, labs and online material, coupled with many referenced sources of PCAP traces, together present a dynamic and robust manual for information security professionals seeking to leverage Wireshark.