Anonymous Signal Tvb Cast
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Brands and Branding
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Monumental Matters
Author: Santhi Kavuri-Bauer
language: en
Publisher: Duke University Press Books
Release Date: 2011-09-19
Built in the sixteenth and seventeenth centuries, India’s Mughal monuments—including majestic forts, mosques, palaces, and tombs, such as the Taj Mahal—are world renowned for their grandeur and association with the Mughals, the powerful Islamic empire that once ruled most of the subcontinent. In Monumental Matters, Santhi Kavuri-Bauer focuses on the prominent role of Mughal architecture in the construction and contestation of the Indian national landscape. She examines the representation and eventual preservation of the monuments, from their disrepair in the colonial past to their present status as protected heritage sites. Drawing on theories of power, subjectivity, and space, Kavuri-Bauer’s interdisciplinary analysis encompasses Urdu poetry, British landscape painting, imperial archaeological surveys, Indian Muslim identity, and British tourism, as well as postcolonial nation building, World Heritage designations, and conservation mandates. Since Independence, the state has attempted to construct a narrative of Mughal monuments as symbols of a unified, secular nation. Yet modern-day sectarian violence at these sites continues to suggest that India’s Mughal monuments remain the transformative spaces—of social ordering, identity formation, and national reinvention—that they have been for centuries.
Pop City
Author: Youjeong Oh
language: en
Publisher: Cornell University Press
Release Date: 2018-12-15
Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop culture, Youjeong Oh argues that pop culture–featured place selling mediates two separate domains: political decentralization and the globalization of Korean popular culture. By analyzing the process of culture-featured place marketing, Pop City shows that urban spaces are produced and sold just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualities. Oh demonstrates how the speculative, image-based, and consumer-exploitive nature of popular culture shapes the commodification of urban space and ultimately argues that pop culture–mediated place promotion entails the domination of urban space by capital in more sophisticated and fetishized ways.