Animation In Context
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Animation in Context
"Animation in Context" is an illustrated introduction to contextual research and analysis. Designed to make academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative and visual storytelling, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discourse is underpinned by cross-disciplinary thinking on a range of topics including genre, humor, montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Anime, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, gaming and animated documentary. Interviews with contemporary industry professionals, academics and student case studies, as well as a range of practical research exercises, combine to encourage a more versatile approach to animation practice."
Animation in Context
Author: Mark Collington
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-02-09
Animation in Context is an illustrated introduction to cultural theory, contextual research and critical analysis. By making academic language more accessible, it empowers animators with the confidence and enthusiasm to engage with theory as a fun, integral, and applied part of the creative process. Interviews with contemporary industry professionals and academics, student case studies and a range of practical research exercises, combine to encourage a more versatile approach to animation practice – from creating storyboards to set designs and soundtracks; as well as developing virals, 3D zoetropes and projection mapping visuals. Mark Collington focuses on a core selection of theoretical approaches that shape animation narrative, supported by a broader set of shared theoretical principles from the worlds of art, design, film and media studies. This discussion is underpinned by cross-disciplinary thinking on a range of topics including genre, humour, montage and propaganda. These are applied to the analysis of a range of animated films and projects from Disney and Animé, to independent artist-filmmakers such as Wendy Tilby, Amanda Forbis and Jerzy Kucia. These ideas are also applied to other uses of animation such as advertising, sitcom, gaming and animated documentary.
Designing Interface Animation
Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand’s personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user’s experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.