Analyzing Qualitative Categorical Data

Analyzing Qualitative/categorical Data

Abstract: Statistical methods covering log-linear models and latent-structure analysis are presented and described for the analysis of qualitative or categorical data to assist the pressing needs of social researchers and others in developing and applying a unified and systematic approach to the analysis of such data. The scope of applications in this approach includes methods for the sociologist examining the relationship between poverty and crime; the educational researcher examining the reliability and validity of a set of test items; the psychometrician developing a new measurement scale; the market researcher analyzing purchase behavior in different market segments; the medical researcher attempting to identify factors associated with various diseases (e.g., breast cancer); and the political scientist examining voter behavior. The methods are applicable to computer programs. (wz).

Analyzing Qualitative Data

This book tackles the challenges of how to make sense of qualitative data. It offers students and researchers a hands-on guide to the practicalities of coding, comparing data, and using computer-assisted qualitative data analysis. Lastly, Gibbs shows you how to bring it all together, so you can see the steps of qualitative analysis, understand the central place of coding, ensure analytic quality and write effectively to present your results.

Analyzing qualitative/categorical data