An Introduction To Marketing
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Introduction to Marketing
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
Introduction to Marketing
Author: Adrian Palmer
language: en
Publisher: Oxford University Press
Release Date: 2012-03-29
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
Introducing Marketing
Author: John Burnett
language: en
Publisher: State University of New York Oer Services
Release Date: 2018-07-11
"Integrated Marketing" boxes illustrate how companies apply principles.